Apple iOS 5: Taking A Bite Out Of Google’s World
Apples iOS 5 Set To Reclaim Lost Ground
Love ‘em or hate ‘em, Google has made inroads into many tech areas but Apple have refused to take this incursion lying down. The new iOS 5 features aren’t just another bag of bland tricks or eye candy for techies. The new apps and inclusions are designed to do only one thing: maximise your time spent using Apples iOS.
Sure, the new improvements to Safari have brought the iPhone and iPad into the 21st century (just every other vendor has had tabbed browsing since the year dot) but that’s only a little of what’s on offer.
Real time search or real time news? Google had a deal with Twitter. Google paid Twitter money to access their real time Tweets. The deal ran out. Google stopped supplying real time search results. Coincidence? Not likely and Apple know this. Forget Google+, at least for now, Twitter has around 175 million users. On average, there are around 50 million Tweets per day. By giving users an integrated Twitter app (including feed aggregation) Apple have just punched a big hole in Googles real time search strategy.
iMessage is here. Admittedly, it should have been with us a long time ago but we’ll put that argument to bed for now. Google created a messaging framework called Google Wave. Sadly (I mean that will all honesty) it nosedived! So what’s the difference between Google Wave and iMessage? The platform. Apple own it and, when they launch new products, we’re likely to use them. iMessage will bring many of the features found in Wave (group messaging, content sharing and secure, encrypted communications). Is there really any need for GChat?
Not long ago, getting your hands on a free photo editor was pretty hit and miss until Google bought, and gave away, Picasa. iOS 5 comes with enhanced photo editing capabilities including edit and crop, red eye reduction and auto-enhance. Once you’re done, whisk your photo’s off to be stored in iCloud or share them with iMessage. It’s basic but it’s functional and the photo editor is integrated with your camera menu which pretty much does away with the need for a third party editor.
Streaming media/TV integration is another area where Apple have hit back at Google’s forays into new markets. So far, Google TV offering has seen little enthusiasm from consumers. The lack of consumer uptake has given Apple a chance to open up another another chink in Google’s armour.Tight integration with iOS 5 lets user securely stream content from their iPad 2 onto an HDTV (via an Apple TV box, of course). To many, that might seem like old news but consider this: television is still one of the biggest sources of revenue for advertisers. You can almost hear the pennies dropping into Apple’s piggy bank!
News feeds are old… news! Apples News Stand brings yet more disruptive technology to the fore. News aggregators have long been used as a way of slicing up and delivering content that we’re actually interested in. The only problem is that most of them required a live internet connection. News Stand downloads content based on your subscription preferences providing you with offline content… just like ‘old fashioned’ newspapers. Sure, this is a paid service but it’s one that may well become the standard model for delivering online news content.
In much the same way as Google’s early days, Apple have provided the platform. Now we’re starting to see them leverage not only consumer demand but also every aspect of social interaction to build something that everyone can be a part of. Where is Google?
Want to know more about me? I’m James and I run Voucher Frenzy and as well as regularly sounding out my own opinions I provided my subscribers with a huge range of discounts for electricals and gadgets;.





